John Rivera, M.Ed.
Keynote Speaker & Wellness Educator

John Rivera is a veteran of the US Navy and the US Army National Guard. He holds a Bachelor’s Degree in Communication and a Master’s Degree in Nutrition Education.

During graduate school, he launched johnonjuan.org, a public health and nutrition blog. It was created as a reflection outlet to express his ideas and perspectives.

As a result, his ideas and posts were shared internationally, and soon thereafter he was selected to become an Ambassador for the Institute for Responsible Nutrition.

As a military servicemember, he has deployed several times in support of Operation ENDURING FREEDOM and IRAQI FREEDOM.

Through his experiences in diverse settings to include combat, corporate, and academic environments, he has experienced first-hand the health & wellness challenges of Servicemembers and the everyday, busy professional.

In 2014, John founded Primal Platoon Inc, with the philosophy that, “know-how” is not enough for Servicemembers to stay healthy & fit.  According to John, in order to improve military wellness, there is a NEED for empowerment, health education, and a culture of care.



Steve Bio Pic

Stephen Fiola, MBA
Organizational Leadership & Wellness Expert/Speaker

Steve is an Operation Enduring Freedom Veteran and avid leadership and transition psychology change agent. He is the founder of the internationally recognized “Tough Ruck” program and is heavily involved in veteran focused philanthropy.
He holds a Bachelor’s from the University of Massachusetts at Lowell and an MBA from Fitchburg State University. He’s currently working on a Doctorate of Psychology with a specialization in leadership and veteran transition.
Steve is a dedicated family man with a deep passion for complete physical and mental wellness. Through the vision and the learning strategies of Primal Platoon™, Steve and the rest of the Primal Platoon™ family will continue the tenacious task of changing the current ideologies clouded around the term “wellness.”



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